Piaggio's iconic Vespa returns to India

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Sassy reds, flashy blues and glittering yellows, Vespa scooters are back in India at Rs 66,661

The Vespa returns to India at a time when sales of scooters are on the rise, as Indian families, particularly women, are looking for trendy, affordable and easy-to-ride two-wheelers.Piaggio exited the country in 1999, ending a 16-year-long partnership with India's LML Motors after a long dispute.

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Italy's iconic Vespa scooter, a rage with the Indian middle-class in its heyday, re-entered the country on Thursday after a 13-year hiatus as scooters come back in vogue.

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Auto-making giant Piaggio has brought to India the LX125 -- a high tech, gearless scooter -- to take on competition from rivals such as Honda, TVS, Suzuki and Yamaha in the fast-growing market.

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Unveiling the Vespa at the Auto Expo, Mr. Ravi Chopra, Chairman and Managing Director, Piaggio Vehicles Pvt. Ltd. said, “Our foray into the Indian market activates a whole new segment of style and fashion conscious consumers who are looking for a premium, exclusive, lifestyle offering reflecting their personalities and attitudes. We would like to leverage this sizeable untapped market segment that shows tremendous potential for growth in the coming years”.

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Invented by Piaggio in 1946 as the world’s first scooter, the Vespa rose rapidly in popularity to become a loved and revered emblem of ‘made in Italy’ and ‘a new, unique way of enjoying mobility’.

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